How to Design Effective and Engaging eLearning Content

Why is it that so often, the mention of eLearning is met with sighs and huffs? Words like ‘boring’ and ‘dull’ get thrown around in the eLearning conversation, and It doesn’t have to be this way! 

Designing effective and engaging eLearning content is now easier than ever. The advancement of learning management systems means that with the use of different features, templates and platforms, beautiful and exciting content can be created within minutes. As a result, creating a unique eLearning system is no longer an arduous task, but let’s go through some top tips on keeping your course effective and engaging for the user. 

Things to consider before you get started:  


Creating engaging eLearning content

The key to any engaging eLearning content is visuals and aesthetics. A black and white block of text is never going to grab or hold anyone’s attention. Therefore, when designing a successful and engaging eLearning platform, you need to consider the usability, final look and brand representation. 



Aesthetics and consistency 

A well-presented eLearning system will grab the learners attention and keep them interested. Whether you prefer a monochromatic or a more colourful look, consistency is vital. Staying consistent throughout is essential for brand representation and maintaining a clean, professional look. The use of templates can be helpful for this. Elements such as fonts, colours, logos and layouts should stay uniform throughout. 

Course structure

Having a clear and organised course structure is crucial for an engaging learning experience. Prioritising key information and keeping modules short will help you avoid cognitive overload, which can prevent student focus. Distribute information well and incorporate graphics where possible to avoid long passages of text and figures. 

Interactive learning

There are many benefits for both the student and teacher when using interactive learning methods. Interactive learning is important for student development and engagement, improving critical thinking and boosting creativity. 

Multiple features can be added to your eLearning content to encourage student participation. 

  • – Videos
  • – Animations
  • – Quizzes
  • – Forum discussions 
  • – Games 

Incorporating interactive elements will appeal to multiple learning styles. This will assist with student retention and success. 

Analytics and certificates

There is no bigger competition than yourself. Access to analytics throughout a course is a powerful way to keep learners interested and productive. In addition, the ability to access test scores and completed modules will encourage students to continue on their eLearning courses to achieve their goals. 

Students want something to show for their hard work. Certificates are a simple way to encourage students to complete their courses and earn the recognition they deserve. A certificate can be printed for physical proof or incorporated into a resume, giving students the feeling that the eLearning or training was worth their time. 

Testing and bug-fixes

More often than not, a page that doesn’t load or a video that won’t play will make the user switch off out of frustration. Avoid this by performing the appropriate testing before launching your eLearning platform.